January 6th, 2012 
postlinks Do you think your sales & marketing results are terriblesimply because of a poor economy? Ifso, think again. Manycompanies are achieving better results now than ever before.
TheWinners and Losers
Those organizations that are investing in improvingtheir sales & marketing skills are seeing a significant return on theirinvestment. They’re the winners. So itshould come as no surprise that those that are cutting development budgets (andstaff members) are the ones who are seeing declining results ‘ the losers. Is your organization a winneror a loser?
Howto Become a Winner
Here are some ways toincrease your sales & marketing results, no matter what the economy isdoing:
MoreBusiness Is Out There, But You Have To Go Get It
Areyou sitting at your desk waiting for the phone to ring with a customer on theother end? This strategy may have workedfive years ago, but now it’s the companies that are skillfully churning out newprospects ‘ and asking for more business from the clients they already have ‘that are reaping the rewards. How many new prospects have you contactedthis month?
BeGrateful and Responsive
Areyou properly thanking your customers? Are you sending thank you letters (not justreceipts), making thank you calls, thanking them personally? Doing so lets them know how important theirbusiness is to you. This is so importantin terms of receiving future business from your clients that it cannot beoverstated. Do you have a formal program in place to achieve this?
BuildLasting Relationships
Areyou regularly receiving contact from new clients that were referred by existingones? What are you doing to foster and build relationships with your customers thatwill lead them to suggest your product or service to others? When you build strong, lasting relationshipswith your clients, you create a social framework for years of future referrals. Howmany raving fans have you created for your business this year?
Investin your Skills
Haveyou increased or decreased your training budget this year? Are you even providing training for your staff? When was the last time you personallyattended training? It’s crucial to continuallyinvest in skills and strategy improvement for you and your staff.
For more information or to discuss your particular needs in thisarea, please contact us and schedule a complimentary 30-minute initialtelephone consultation.
Breakout Consulting, LLC
Dearborn, MI ‘ San Diego, CA
313-757-1425
www.breakout-consulting.com
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